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Ive always been fascinated on how popular culture glorifies credit cards What fascinates me about credit cards the most is that they are so powerful that they can turn you life around and help you live the life you had always dreamed of Credit cards appear to be an insignificant piece of plastic but they are more powerful that what they appear to be Owning a credit card opens up doors to different worlds especially when you own more than one credit card Marketers always announce the glories convenience and safety issues of owning a credit card but what they never tell you is that you must be vigilant on how you use your credit cards because you may end up stuck in a world you wish you had never entered in which your dreams all of a sudden become your worst nightmare Its amazing how a credit card changes a person around and how they affect our self-esteem especially college students and young adults This is why college students and young adults are the main targets of marketers USA Today 2011 Our society is all about brands technology latest fashion leisure and what luxuries we can afford Our credit cards helps us afford almost anything we want depending on our credit line We always want to be on top of the latest fashion and we owe this all to the billboards TV ads magazine ads and basically all advertising in general that we see and hear about And its no surprise that the main target for all advertising is once again college students and young adults Before I get into more details about how credit cards influence college students and young adults I will talk about the history of credit cards and how they were integrated into our society Moreover credit cards were first introduced to the American society in the 1920s along with two famous words associated with credit cards charge it
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