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Word Count: 1,317
There is a power that the media holds that goes unnoticed by many people Only 12 of the public thinks that media influences them Johnston Media should not have the power to set the standards for society because it influences our sense of appropriate expectations it creates ideals for love and lifestyles and it can expand or constrain our dreams for opportunity and self-actualization in people of all ages Everyone has expectations in life Where do these come from Some are from friends family or self but mostly they are from media The power of media can influence family life our youth culture and how we view a mans or womans role in society Advertising can affect the relationship between children and their parents Some advertising tries to influence the buying patterns of parents by linking love and guilt with the purchase of products When a child is mad at a parent a gift from the parent might make them happy again Some parents feel that they can buy their childs affection Children have also become very status conscious and are aware of brand-name items As time passes it keeps happening at younger ages Kids want other kids to like them and appearance is very important For some reason children are led to believe that clothes from Abercrombie Gap or Tommy Hilfiger are better and will make them more popular than no-name brand clothes from Wal-Mart Target or K-Mart A recent study found that parents spend 40 percent less time with their children than their parents did On average parents spend about 17 hours a week with their children while their children spend as many as 40 hours a week using all forms of media Ryan 44 Parents need to take practical steps to make sure that they--and not the television--are influencing their child It can shape their reality set their expectations and define their values and their behavior Every day messages and images from
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