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Culture is the way of life for people it provides us with the tools to communicate with others through a language that we have learned and that we share in common Miroshnik 2001 The purpose of this reflection is to critically evaluate and self reflect on my own culture which is empirical to understanding other peoples culture Only when I understand my own culture am I then in the position to evaluate and understand other peoples cultures The values that are ingrained within me are a direct result of my culture which is instrumental in shaping my values behaviors and attitudes Culture drives human behavior and therefore understanding it becomes increasingly important within society Huang Mujtaba 2009 There have been a plethoric number of studies dedicated to defining culture and its importance in understanding human behavior A noted Anthropologist Adamson Hoebel defined culture as the integrated system of learned behavior patterns which are characteristic of the members of a society and which are not the result of biological inheritance Salacuse 1999 p218 Individuals gain understanding of theirs and others own culture primarily if not exclusively through observing how people within a particular institution think behave and communicate Salacuse 1999 Furthermore culture serves as a type of social glue that binds together individuals and provides a distinct social identity that serves to differentiate themselves from other members of society Salacuse 1999 The article Intercultural Negotiation in International Business illustrates that understanding culture is similar to peeling an onion Calacuse 1999 The outer layer of the onion is behavior that explains the words and actions of an individual Calacuse 1999 The second layer consists of the attitudes of a person which in a business setting would explain ones attitudes towards punctuality or the appropriate form of presentation Calacuse 1999 The third layer is Norms Calacuse 1999 these are the rules or scripts that must be followed according to specific situations Finally the inner most layer consists
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