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One might say that the business world is moving at a fast pace a pace that is almost impossible to keep up with This could be the result of the almighty Internet and the world of technology In todays society technology has revolutionized how we as consumers make decisions and procedures regarding the process of consumption The Internet has made many vast improvements within our culture both online and off which is allowing the average consumer to buy retail by using little to no effort Online retailing is a fairly new industry and new companies are jumping on the bandwagon at a very fast pace This is causing competition to come into play which is forcing online retailers to change their initial goals Amazoncom was one of the first online retailers to introduce online book selling Amazon started strictly as an online bookseller however through time they have evolved into the largest online retailer offering over 16 million items for sale on the Internet Only a few online retailers are a threat to Amazon they are Borderscom and Barnes and Noblecom The purpose of this paper is to focus on the online booksellers and how they are homogeneous within their market Online booksellers are booming within the market they stand and with thousands of books to offer why would the everyday consumer choose physical shopping over using the Internet Could it be because they would rather feel the excitement personally and take advantage of the assistance provided by the book superstores or would they rather shop within the convenience of their own home The online booksellers offer just as many if not more selections on the Internet They even offer reviews both good and bad suggestions and comments and more information about the book at interest Could online booksellers put the million dollar retail stores out of business On a survey conducted we found that out of 50 samples 40 of them would rather shop
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