scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,964
Retail companies are utilizing many of the programs and tips that Underhill mentions in Why We Buy In doing so many of the implementations mentioned by Underhill will lead to a successful business It is known that there is a science to selling products and there is a specific way to go about it Stores need to be aware of their target market and how they can effectively sell to themRetail stores are going to great measures to study the science of retail In doing so it becomes obvious what these companies need to do to be successful Companies across the world are now employing anthropologists to staff what have been popularly titled shopper and consumer insight groups Underhill 2009 4 These businesses are studying how people shop and what kind of selling techniques and customer service will make them return If shoppers get frustrated or dont find what they want in a store they wont buy anything and will just leave People like to be accommodated and this has become obvious through the time that companies have spent so much time watching and filming and timing and interviewing and so on Underhill 2009 19 Many improvements have been made to the store because of this new noted science to retail Retail stores have also noted ways to keep their store in the best shape it can be in In the study they also found customers came into the building with bags from other stores to shoplift Realizing this and stopping it has saved the store a lot of money in shrink Another plan was created to show the patterns shoppers took in stores Our most important research tool for the past thirty years remains the piece of paper we call the track sheet in the hands of the individuals we call trackers Underhill 2009 5 In one study it showed the path that people would take to buy soda leads past
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA