scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 393
Michael Porters video discusses how to gain competitive advantage and profitability in the market place using specific strategies Competitive advantage is the positioning of a company in its competitive environment The starting point and key to have superior competitive advantage is to improve faster than the competitors can catch up and this requires strategiesOne of the strategies is broad differentiation Broad differentiation is having a unique benefit over the competition In other words you need to market a product or service that customers think is important and identifying with the number of different needs that the customers have American Airlines uses this strategy and it works very well for them They know what their customers want and dont want and that is essential This airline knows that their passengers have somewhere to be and that some of them our on a very tight schedule so they dont have time to be delayed or even bumped to another flight Their customers are important to them and like any business or company they are vital to their survival American airline also differentiates themselves from their competitors through theyre advertising and award programsAnother company that uses the broad differentiation strategy is US Cellular They stress having services that are relevant to building relationships with their customers They provide services for people with different and unique needs rather it is used for personal uses business uses or for security US Cellular also offers accessories or their customers They have easy access for their customers which allows their customers to shop on the Internet or go to their local business in your area They also market their products in shopping malls or the super center Wal-Mart This wireless service communicates the value of their customers through advertising Also through advertising they stress the quality of their services This companybusiness also communicates the value of their customer service to their customers they want to keep them happy with the service that
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA