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In the case study presented a design team was given the challenge to completely redesign the classic shopping cart in just 5 days The team is part of IDEO a product design firm based in Palo Alto California During the video we are presented the companys strategy in which the process is the main point to product developmentIDEO has designed a bunch of stuff - from high-tech electronic gear to toothbrush - they biggest goal is to design a human-centered product attending the user needs That is why they were chosen to redesign the everyday shopping cart The regular cart is such a useful item that nowadays people see it as an icon a symbol for shopping and consumerism so changing it was a very tough challenge Perhaps redesign in this case should be substituted to rethink Their philosophy claims that designer role is to brush up on isolated ideas that when put together make the user experience more pleasant and practicalFirst of all the team studies as a group the classic shopping cart in order to find its issues Then the team comes up with points that should be taken in consideration when the designing the new cart the points are basically safety security and usability After that the team is separated groups that take the role to work on each point The groups have experts from different areas such as psychology engineering and marketingWhen looking to identify the carts issues the team go to a supermarket and use the cart just like they would do in a regular day Another strategy is to observe how people behave using it and what the biggest safety risks are they did it by taking notes and photographs of random clients using the carts This experiment was done in the same day they were given the test so I believe it could have been more explored in the sense that they visited one market only when supermarkets
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