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Amstrad which started as a small enterprise became international consumer electronics telecommunications and computer group with wholly owned subsidiaries in France Germany Benelux and Denmark and a worldwide presence through a network of distributors Amstrad built up to a stock market value of 12 billion Sir Alan Sugar Amstrad chairman reveals the secrets of his success in the early years when he started with a van and a few dozen TVs and hi-fis This report investigated into the growth and success of Amstrad in the consumer electronics and microcomputers markets and assesses what has happened to Alan Sugar since 1991 Historic growth and success of Amstrad Hereby is a brief history of Amstrad after 1991 In my opinion Alan Sugar building his empire falls into three steps Firstly Alan Sugar started to enter laptop computer market in 1991 In 1992 his Amstrad purchased 299 stake of Betacom PLC from Canon Street Investments PLC A rights issue and subscription increasesed Amstrads shareholding in Betacom to 713 Betacom a UK based domestic telephone supplier provides Amstrad with a foothold in the developing telecommunications market In 1993 Amstrad acquired Dancall Telecom for c a Danish dedicated telecommunications manufacturer specializing in cordless phone technologies CT0 CT1 GSM PCN and NMT450 The acquisition enhanced UK CT2 research resources and facilitated access to the Scandinavian market Also in this year Amstrad launched the worlds first Personal Digital assistant PDA600 Moreover Repayment and cancellation of share capital involving a scheme of arrangement as a result of which Amstrads shareholding in Betacom reduced to 662 httpwwwamstradcomprofilehtml Secondly during the period from 1994 to 1999 Alan Sugar broadened his business and acted as the brain of his Amstrad In 1994 Alan Sugar acquired Viglen computers the UKs leading supplier of computers direct to end-users Amstrad direct launched in the UK supplying computers and faxes direct to the public In 1995 Alan Sugar acquired Data flex design communications a specialist in
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