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Color is ubiquitous in individuals perceptual experience of the world Daily encounters with people objects and environments are common with color color is even present in dreams Given the ubiquity of color in peoples lives it is not surprising that a great deal of research has been conducted over the past century focusing on the physics physiology and psychology of color Elliott Maier 2007Although there are many studies on color defining color precisely is always challenging and even scientists cannot define the perception of color without using qualitative examples Color can be defined as an attribute of visual perception consisting of any combination of chromatic and achromatic content This attribute can be described by chromatic color names such as yellow orange brown etc or by achromatic color names such as white grey black etc Fairchild 2005 p84Sometimes color acts as a main element of vision color perception is essential for visual identification graphic memory and recognition Color is also a key factor for many human being decisions and exists in many everyday choices choosing a shirt just because of its color decorating a bedroom with different shades of hue are some examples of these decisions Even children seem to respond to color difference which shows that humans are influenced by color from early ages and color knowledge can considerably alter perception of ones environmentWith an increase in the number of people dining out the demand for more pleasing and attractive settings is also increasing Restaurant customers are looking for entertaining environments with artistic values which can improve the overall dining experience Color conception can have a critical role in these interiors and it can change the dining experience dramatically Although there are many studies on color psychology little theoretical work regarding the color influences on psychological functioning This paper will analyze color perception and its relation to human behavior with a focus on restaurant design and the effect color has on these spaces
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