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Word Count: 1,199
As far back as in the ancient times Aristotle said that man is by hisnature a social animal and cannot live alone in seclusion In spite oftheir notable time distance these words of the Stagira philosopherstill hold the truth for the successive generations In the modern world where computers tablets mobiles and generallyspeaking - new technologies - seem to be indispensible elements of humaneveryday reality there is not much time for personal contacts Doesthis mean that in the so-called Web 20 era a new chapter in the historyof communication has opened A chapter that mainly bases on new modes ofinteraction between its participants Interaction is an ability ofreceiving information and at the same time immediately answering to itIn the cyber age the channels of communication between people aredesigned to be convenient effective and fast Thats why socialnetworking became so important nowadays and without any doubts it hasrevolutionized how people interact with one another It ultimatelybecame the platform that successfully reconstructed mans lifestyleSocial media are a perfect tool for exchanging ideas experiences oreven share emotions They can also be a powerful tool for a socialchange It is social media that were the catalyst for the democraticrevolution in the Arab countries The words of a Cairo activist We useFacebook to schedule the protests Twitter to co-ordinate and YouTubeto tell the world reached the whole world and had a great impact on howrevolutionists organized their activities According to the InSites Consulting almost all Europeans are aware ofsocial media 98 and 73 of them are members of at least one socialnetwork The average of global social network penetrations has surpassedthe border of 50 of all active online users What is more worldwidesocial media ad revenues will reach 554 billion this year as HYPERLINK httpwwwemarketercomArticleaspxR1008625 eMarketer estimates As it has been proved users visit the social networks suchas those from the top 3 - Facebookcom Twitter and Myspace - not onlyto meet up with each other but foremost
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