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Supermarket checkout lines are filled with glossy magazine covers featuring beautiful women dressed in the latest fashions and sporting perfect hair and make-up Their skin is flawless teeth are vividly white and although some may have just given birth a few months ago you will not see a single stretch mark on their bodies Along with these images you will also see pictures of mouth watering deserts healthy looking summer salads and the movie star of the moment holding up a pair of her size 18 jeans Your shopping cart is filled with cereal boxes featuring a slim woman dressed in a tight red t-shirt and skinny jeans or frozen dinners label lean or low fat a box of Crest White Stripes LOreal hair color Maybelline mascara and Neutrogena self tanning lotion As you are flipping through the magazine with Angelina Jolie or Jennifer Aniston on the pages sporting perfect bikini bodies you unload your groceries from the cart feeling like a big fat fattyThe advertisers have done their jobs well and the proof is in your shopping cart Youve just spent more money on products to help you lose weight and look beautiful than you have on actual real food Sure you just dropped 200 but in just two weeks you are going to look amazing You will be 10 lbs lighter with perfect white teeth and glossy light brown hair and you will have an awesome tan without the harmful effects of the sun just like Jennifer So two weeks later why are you still feeling like a big fat ugly fatty when youre trying on a pair of size 0 Guess skinny jeansAccording to The Economist women spend 160 billion dollars globally each year on makeup skin and hair care products and cosmetic surgery Americans spend more each year on beauty than they do on education Such spending is not mere vanity Being prettyor just not uglyconfers enormous genetic and social
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