scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 617
Marketing Advertisement Advertising is a big industry and successful marketing strategies create a desire for a product Often time food advertisements are aimed at children therefore a marketer needs to know and understand consumer likes and dislikes In addition to that marketers must know what information they need to know to pursue there targeted audience Marketers use an assortment of strategies to guide when how and where product information is offered to the consumers Some types of marketing strategies use celebrity endorsement fictional characters or experts like doctors to sell that specific product Other types of marketing strategies use health claims or statements that can benefit one if eaten With that the marketers also leave out the bad ingredients that could be in that particular food that might need to be mentioned In the 1970s scientists announced a possible link between eating a high-fiber food and a reduced risk of cancer but the consumers did not go out and buy a lot of high-fiber foods But in 1984 it was marketed and by 1987 around two million households had begun eating high-fiber cereals This proves that people do respond to advertisement and if it has an appealing look then people will go and buy what is being advertised The marketing of junk and fast foods has really grown Some people today call the food industry of advertisement the next tobacco Many of companies spend top dollar to have the best and most appealing advertisement to get people to buy there product For example Pepsi spends about 21 billion dollars on there advertisement and McDonald spends about 12 billion and Coke-Cola is not far behind at 895 million Americans buy about 110 billion dollars on fast food and consume about fifty-six gallons of carbonated drinks in year Drinking that much carbonated beverages and is roughly six hundred twelve ounce cans This proves how far companies will go and how much they will spend for people
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA