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People are exposed to some subliminal stimuli at all times throughout life Koponen 97 A subliminal message is an insufficiently intense message used to produce a discrete sensation by influencing ones mental process or behavior Subliminal stimuli range from those just below threshold to those that are infinitely weak Koponen 97 The theory that human behavior can be controlled by messages that bypass conscious perception and operate directly on the unconscious mind in freighting Though subliminals still scare many they are sometimes marketed as a desirable means of contacting and tinkering with the subconscious wwwsublsurvives Advertisers widely and frequently use subliminal messages because they find them successful in selling products Then there are those advertisers who do not even use the method nor believe in it Some are convinced that subliminal advertising is like the unicorn a mythical beast Clark 118 When selling an adequate enough product there is no reason to us the messages You cant make someone bark like a dog unless they want to interview The use of subliminal messages by anyone is a secret attempt to manipulate ones mind wwwsublsurvives As people in the United States struggled to make sense of a rapidly changing world a controversial breakthrough in broadcast technology called subliminal projection index through the roof wwwhiddenPer A very serious problem has developed The reaction of the public to having subliminal advertising thrust upon them Enough people were spooked by the prospect of subliminals invading their minds that it was only a matter of time before the nations leaders would be forced to grabble with the issue wwwhiddenPer Subliminal stimuli have been regularly used in the North American media for over twenty-five years without anyone getting wise to what was occurring Advertising firms produced the psychology of buying so thoroughly that they now knew exactly what made consumers tick Schudson 88 The actual term subliminal advertising dates back only to the
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