scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,265
Introduction Marketing is an intricate part of any business whether it is on the World Wide Web or not Essentially marketing is the linking of a producer or potential producer of any given product or service offered with customers both existing and potential This is also true for all online businesses that conduct between business to consumer B2C or business to business B2B Marketing research is informed thru several social sciences particularly psychology sociology and economics A creative minded person generally one who studied creative arts in a higher education institution handles the advertising aspect of marketing nowsellcom 2005 Along with a marketer having great customer orientation skills and a focused mind they will utilize a marketing mix consisting of the 4Ps Using the marketing mix to form a marketing plan the marketer will find what the consumers desires are in the target market and what the consumer is willing to pay for the intended product Marketing management is the practical application to ensure all of the above falls into place B2C Business to consumer marketing differs greatly in the long run from a B2B plan The basics are the same and that is to sell the intended product or service to the end-user The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of intermediaries such as distributors wholesalers and dealers In B2C marketing the target customer is generally the public and a product or service is trying to be sold The relationship will be generally non-existent and transactions will be done online with out consulting a sales representative The B2C site generally is set up like a store where the end-user can browse thru products get a description see a picture in most cases and ultimately purchase the product at their leisure Usually with exception to auctioning sites the price stated on a site is fixed and cannot be negotiated there are exceptions to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA