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Word Count: 990
Anywhere You Dare When I first saw the Candies fragrance ad I immediately had a perception of its entire meaning It is interesting to see how the advertisers for this particular advertisement try to pull people in and buy their product This ad is an example of the sexual influence on our society s marketing strategies We tend to deny that sexual influence has become a mainstream market in our society but if you look through an every day magazine you begin to notice how extreme it really is In the Candies advertisement that I chose a model looking in to a cabinet in a bathroom She stands wearing a black bra and bottom Inside the cabinet are three full shelves of condoms I noticed that there are a variety of colors and brands In the center of the cabinet are two bottles of the fragrances There is a light shining on them to make the product stand out in the entire advertisement The expression on her face almost seems like an evil smirk As I flipped through a magazine this advertisement immediately caught my attention My first belief of the marketers intentions was to give an idea that if you wear their product you can be with whomever you wish anywhere you dare and however many partners you desire Of course this was ridiculous to me but it definitely caught my attention It seems as if the condoms signify multiple partners The fragrance is the center of attention in the entire ad and you will be to if you us the product I asked a few people what it seemed like the advertisement meant and most of them had similar opinions to mine The whole idea of a sexy girl standing in front of three full shelves of condoms is pretty self-explanatory What is interesting about this is that there are so many ways to advertise a fragrance but marketers tend to use
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