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Mass Media Effects Have you ever given any serious thought to the mass media How it influences your life and the lives of those around Or have you ever wondered how the media has the power to some of the things that it does Many people do not give these questions any thought or much less even care The field of Mass Media is one of large speculation Full of scholars who have strongly opposing views of the effectiveness the mass media hasTechnically mass media refers to the instruments by which mass communication is achieved mass communication being the transfer of messages information texts and the like from a sender of some kind often a person in some large media organization to a mass audience These instruments may be classified as print newspapers books magazines billboards newsletters electronic radio television computers CD-ROM Internet and photographic photographs film videoIt is the media that decides what is conveyed in the form of news to the people This gives them great power over our lives and the decisions we make Since there are so many different events going on in the world the media deciphers what it thinks will interest its consumers The media tends to do this with a bias though Individuals and private institutions primarily own mass media in America not the government Which includes large corporations who are shoving their way into the media field more and more In a study done by Ben Bagdikian it is shown that fifty corporations owned half or more of the mass media outlets and the number of owners continues to shrink1 This study was reported in 1985 so obviously these numbers have changed a great deal especially with all the great merges of companies over last few years Today there is over 4000 magazines 1500 daily newspapers not including weekly publishings the availability of close to 500 television channels and the ever-expanding cyberworld These numbers of media outlets
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