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Word Count: 640
Walter Benjamin has noted that mechanical reproduction has resulted in the retreat from reality Indeed the techno-formulation of reality which is the mechnical reproduction of images has served to change human perception The problem of prime time television serves as an example of this reality since it fosters graphic incoherence In Nineteen Eighty-Four George Orwell provided the foundation for our understanding of how prime time television can deceive people He demonstrates the important reality of how tampering with language by the state can create the emergence of double think as a form of the breakdown of rationality In other words this helps us understand what is actually happening today in our society For instance the popular acceptance of lifestyle advertising in capitalist society is very much connected to the reality that Orwell discussed The more we examine the way that the media works in capitalist society the more we begin to understand that it is a process in which people are simply overwhelmed by a barrage of certain images Yet these images simply distort true reality They are expressed within the confines of a very carefully chosen language The viewers and consumers are hit so hard with this attack that they are unable to decipher what is really going on In this way their perception is weakened and so is their resistance to fight the process of indoctrination and social control What Walter Benjamin was really talking about was the reality of how desire is planted into consumers and then they are sold what they are told that they want This explains why there exists a process where people lose a sense of self-identity and self-definition Itwaru p54 They see themselves through the lens that society creates for them rather than seeing themselves through their own eyes Advertising is involved in this phenomenon Many viewers Come to believe that if they purchase a certain product that their lives will be changed for the better Yet
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