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Will women ever see the day when they are dominant over man Since the beginning of time men have always been dominant over women because the womens inability to be independent and mans ability to be hero Author Aaron Devor exemplifies on how gender roles in his essay Becoming Members of Society Learning the Social Meanings of Gender To go along with how male dominance has always been a part of history author Michael Kimmel iterates on the rules of brother hood in his essay Bros Before Hos The Guy Code But all this talk about gender roles in society does not have to always be about men as writer Jean Kilbourne explains womens position and effects from society in her essay Two Ways a Woman Can Get Hurt Advertising and Violence All of these authors give a fair understanding on how male and female roles take part in society Men know that they have control over women and are the dominant in society but still reassure their power is known by continuing practices of the patriarchal gender schema or the ideals of society placed on the male gender One way that society is keeping its checks and balances between genders and reassuring the male role of dominance is through the mainstream media of today Advertising content has always been but recently becoming more and more about women being sexual figures and men displaying violence over these women The sexuality and violence in these advertisements are selling the products even if the product has no connection to sex Kilbourne agreed when she stated sex in advertising is pornographic because it dehumanizes and objectifies people especially women and because it fetishizes products imbues them with an erotic chargewhich dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs 420 What Kilbourne is saying is advertising has a way of
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