scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 8,093
-New marketing based on info technology EX Royal Bank-Royal spent 15 million on data base technology to serve customers more uniquely-Increased response rate from 4 to 60-Marketing occurs any time 1 social unit person or organization exchanges something of value with another social unit-Marketing consists of activities designed to generate facilitate exchanges intended to satisfyExchange-is one of 3 ways in which a person can satisfy a want EX Clothes make borrow use some form of coercion to get them or offer something of value to another who will voluntarily exchange-Only last approach they call exchange in the sense that marketing is taking placeFollowing must exist for marketing exchange to take place-2 or more social units must be involved each must have wants to be satisfied If you are self sufficient-Parties must be involved voluntarily Although argued monopolies deter this-Each party must have something of value to contribute each must believe that it will benefit-Parties must communicate even if done through 3rd party Without communication no tradeMarketers-take initiative in trying to stimulate facilitate exchanges-They develop marketing plans programs implement them to create exchange that can be repeatedMarket-on other side of exchange made up of social units to whom marketing programs are directed who will play a key role in acceptance or rejection of marketers offer Markets made of customersCustomers-Any person or group with whom an individual or organizational marketer has an existing or potential exchange relationshipPeople who constitute a market play a number of rolesA Decision maker individual or organizational unit that has the authority to commit to an exchangeB Consumer who actually uses or consumes the productC Purchaser The party who actually carries out the exchangeD Influencers who affect decisions of others because of their expertise position or powerWorth Baseball new safer ball but clashes with traditionNeeds-viewed in strict physiological sense food
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA