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Nordstrom is one of the top retailers in the United States With a solid brand image and a sound financial situation Nordstrom is relentless in their expansion in the US and are beginning to expand into international markets Nordstrom takes pleasure in providing state of the art client support and having experienced sales people In order to hold their position as the most successful high-end retailer in the United States Nordstrom must continue to figure out ways to improve their brand image and customer satisfaction Nordstroms current business working strategy is successful but I believe there are a few ideal solutions that the organization could apply to further enhance the organization Due to the aggressive characteristics of the fashion retail store market it is crucial that Nordstrom preserves an aggressive advantage providing the highest level of customer support as possible I intend to summarize three ideal solutions to Nordstroms present business strategy 1Expand Nordstrom Rack Stores at a much faster speed than Nordstrom Full Line Stores 2Implement a more competitive international development plan3 Keep the current development strategy and make the internet and mobile shopping sites the businesss top priorityNordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image I will also discuss specific ways of successful execution and the steps required to provide Nordstrom a stunning picture of how to execute strategy Company History1901 John Nordstrom a gold miner partnered with Carl Wallin and opened there first shoe store and little did they know this would be the start of what would become the legend of Nordstrom inc The store quickly gained a loyal following due to their amazing customer service and quality In 1923 they opened their second store In
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