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Purpose Your goal in this assignment is to analyze an advertisement and describe how it works as an argument -- then alter the ad to change the argument it makes Describe what difference your changes make to the ads message Aging seems to be the only available way to live a long life Kitty ONeill Collins Aging is natural process in everyones life that brings with it physical changes When we think of getting older we think of health issues and impediment However health issues can be avoided with a healthy diets exercise and healthy life style What cannot be change are the evident wrinkles and dark spots that come with ageing Olay is company that has created a business around the insecurities that women face as they age Wrinkles dark under eyes age spots are some sign of aging and scream out a persons age Olay products specifically the Pro-X line promises to stop and reverse the signs of aging by eliminating the imperfections that are apparent in our skin as we get older The ad for the Olay Pro-X line advertises that in 28 day there will be a noticeable difference in the appearance of the clients skin According to the ad New Pro-X doesnt just stop aging and smooth out wrinkles it reverses aging completely aging is expressed as an ugly phase in our life that needs to be avoided In order for Olay to cell their product they need to convince there audience that aging is negative unflattering and should not me easily accepted because they sell the products that will eliminate the sign of aging The ad promotes three products the first product is an under eye serum the second is a wrinkle smoothing cream and the third is a age repair lotion the fact that this third product is called age repair implies that the signs of aging are a defect that should be fixed Moreover the ad
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