scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 846
About the CompanySouthwest Airlines has been a competitive leader in the industry since the companys beginning The Company was initially incorporated as Air Southwest Co on March 15 1967 by businessmen Herb Kelleher and Rollin King In March 1971 Air Southwest President Lamar Muse sold promissory notes to cover aircraft and start up cost And same year the company changed its name to Southwest Airlines Co The firms strategy is reduce the unnecessary frills offered by competitors so company can offer at lower price than a competitors Southwest also reduced cost by focusing on a smaller number of routes and only flying one type of aircraft the Boeing 737 Choosing only to employ one type of aircraft was a very strategic choice by Southwest A standardized fleet of 737 aircraft boosts the efficiency and maintenance By Porter Although the airline scaled back some areas of operations the firm upgraded other service areas in particular customer service History On March 15 1967 Air Southwest Co was incorporated in Texas by Rollin King and Herb Kelleher to provide service within the state of Texas Later that year Kelleher filed the application with the Texas aeronautics Commission TAC to serve Dallas DAL Houston IAH and San Antonio SAT airports While TAC voted unanimously to grant Air Southwest a certificate of public convenience on February 20 1968 three incumbent airlines Braniff Trans Texas later Texas International and Continental Airlines obtained a temporary restraining order from Travis County District Court prohibiting TAC from delivering Air Southwests Certificate Although the lower courts ruled against Air Southwest the Texas Supreme Court unanimously voted to overturn the lower courts findings and ruled in favor of Air Southwest The case was resolved on December 7 1970 when the United States Supreme Court denied appeal by Braniff and Texas International TI and Air Southwest was finally ready to commence its service1Southwest
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA