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Word Count: 394
A perceptual map is a visual map of what the customer thinks of a brand These maps give insight as to what different customers look for when making purchases People might be thinking something that the company is not aware of or is different than what the company is trying to promote In this report I will answer two questions about perceptual maps Is the repositioning of the product in the simulation as you expected Why or why not Yes it is because I chose to reposition the product to cater to a younger audience who do not have the financial resources as the older crowd might have This was considered a good move on my part The lifestyle and image could not be compromised and so I chose it to be the same but instead to offer better services and to promote the image better through television and movies The product is great and needs minor adjustments the problem is that the new generation is not aware of the quality and prestige in owning one of these motorcycles What would a perceptual map of your own industry look like Where would you go to get data for your industry In the teaching industry here in Korea the emphasis for teaching small children between the ages of 4-12 is trying to make English fun for the kids I have been teaching here for almost three years and about 95 of the parents all want the same thing in my teaching and that is to make English fun This is accomplished by presenting games that can be learned from Movement games talking games board games competition games and any other style of game is what parents want for their young kids The best resources I got my information from were other teacher who works here There are about 20 teachers that I know who are always sharing teaching tips and ideas about how to
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