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Word Count: 982
Advertisements are used to sell products and make people want to buy their amazing merchandise If the advertisement is effective in creating its ad the company makes more money Advertisements include commercials print ads and billboards which we are bombarded with on a daily basis If the advertisement draws in customers then the more likely they will become loyal to that company and therefore the product they are selling Companies are motivated to make more money so they are hiring new artists and designers to make the advertisements stick out from all the others Also the ad needs to resonate with the possible consumers to make a personal connection to the product Jib Fowles states To be among the few messages that do manage to gain access to minds advertisers must be strategic perhaps even a little underhanded at times 1 According to Fowles there are fifteen basic appeals that advertisers use to connect with the customers and persuade them to buy their product These appeals are widely used throughout advertising whether it is on television or in magazines By applying Jib Fowless principles we can understand that advertising is a complex industry that is difficult but with the right appeals an advertisement can be successful Advertising in general is a hard industry to be successful in First a product must be made that can appeal to a large audience Some ads are meant to be questioned and may be interpreted in many ways If a person looks at an advertisement long enough there is more of a chance they will buy the product Attention grabbing advertisements are a must and need to incorporate at least one of the fifteen basic appeals Fowles talks about Without the basic appeals an advertisement would be boring and not be successful at all However if the ad is appealing and interesting then the more likely the product will sell Print advertisements in magazines must jump off the page
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