scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,495
Introduction You think you are having Kelloggs for breakfast catching the news on CNN driving to Texaco to fill up your Ford while listening to Kiss 100 You ponder changing to diet Pepsi like Madonna You arrive at work and curse Microsoft for the blue screen But that was not what really happened You were actually buying a life getting deeply connected to cars and cold drink Your experiences took place on an elevated plane one made of dreams and wishes Warner Brothers creates your reality Adidas promotes it and Picasso illustrates it The mind of which we are unaware is aware of us RD Laing Maslows hierarchy of needs To better understand the phenomena of branding I have explored Abraham Maslows 1954 popular theory of human motivation Maslows hierarchy of human needs include deficiency and growth needs Within the deficiency needs each lower need must be met before moving to the next level and if in future a deficiency is detected the individual will act to remove the deficiency Deficiency needs in order of power are physiological safety love and self-esteem followed by growth needs cognitive aesthetic and self-actualization Branding implies that buying the brand will satisfy a subconscious desire A psychological appeal is a visual or aural influence on your subconscious mind and emotions These psychological appeals take advantage of the effect of millions of years of evolution on our minds and behavior and that behavior is to buy I have classified this essay according to Maslows hierarchy but only as a framework to expand other related psychological aspects as it been criticized for being socio-politically insensitive Bulhan 1993 Physiological Brands unconsciously advocate that buying the brand can improve your chance at meeting physiological needs concurred by Dichters 1960 motivation research Physiological needs are instinctive and they influence our mental responses and resulting behaviors to stimuli even if we think our reactions are conscious People buy brands
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA