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Executive Summary Proctor Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999 This brand of toilet paper will take the already established idea used with Bounty Paper Towels and modify to the toilet paper world Bounty has always stressed the idea of taking the least amount of the product but still getting the job done while at same time consisting of a strong durability Never before has such attributes of durability and effectiveness been used in a toilet paper brand therefore PG hopes to establish Bounty Toilet Paper as a leader in the industry Proctor Gamble understands the high competition that already exists in the toilet paper industry but feel that new Bounty Toilet Paper will change how this industry is geared In recent times toilet paper producers have stressed comfort and style in the production of their products but as the times have changed the American public is now more interested in getting the job done in the shortest amount of time with the smallest amount of the product PG have produced Bounty Toilet Paper because of this change in the lifestyle of Americans With this focus on effectiveness and durability Bounty will go into the new Millennium leading the toilet paper world Company Background Proctor and Gamble was founded in Cincinnati OH by William Proctor and James Gamble in 1837 Initially the company was started to compete with the 14 other soap and candle makers already established in Cincinnati but around the end of the century Proctor and Gamble dropped candle manufacturing altogether to focus on soap production By 1890 Proctor and Gamble had increased their production to over 30 different types of soap During 1911 Proctor and Gamble introduced Crisco the first all-vegetable shortening beginning what would be the first in a long line of different unrelated products the company would develop in the future Such products include Tide washing detergent Crest
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