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1 Set up and describe the conflictnegotiation in the case study 10 pointsProject Runway is an American reality television series the was created to help up and coming fashion designers the opportunity to compete for 100000 to start up their own fashion line and a featured spread in Elle magazine In the past seasons the final winners has won money magazine features a car and more Crupi 2008In this case study within the five years of Project Runways success on the Bravo network the Weinstein Company the networks production company announced the relocation of the show to Lifetime In retaliation to the shocking news NBC Universal sued against the Weinstein Company for violating its contract rightsThe conflict turned into a court case of which the decision granted NBCUs request for an injunction against the studio preventing Lifetime from promoting or exhibiting Runway until further notice 2 Identify the positions of each party 10 pointsThe Weinstein Company was in breach of contract and was being sued by NBC Universal3 Identify the interests of each party 10 pointsAccording to Jon Lafayette of TV Week The Weinstein Co and Lifetime wanted to promote market and exhibit the series move to a new network NBC Universal claimed that it had a right of first refusal should another network try to acquire Runway and its spinoffs when Bravos deal expired NBC Universal was told to put up a 20 million bond The Weinstein Co had asked New York State Supreme Court Judge Richard B Lowe to set a 200 million bond which it said was the value of its deal with Lifetime Lifetime had also agreed to pick up several Runway spin-offs as part of its deal with the Weinstein Co Weinstein is barred from promoting marketing and exhibiting those shows as well Lafayette 2008Lifetime had originally planned to begin airing its version of Runway in November but it recently decided to push that back
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