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When Employees Leave Why Building Your Brand Isnt Over YetWeve all heard how important first impressions are and consequently how important the onboarding process is to reinforcing an employees choice to work for you However not a lot of attention is given to the employee that is leaving and its quite possibly one of the greatest missed opportunitiesWhen employers consider the opportunity that lies among these individuals the first thing that springs to mind is usually exit interviews While these can provide helpful information to power your future decision-making an even greater opportunity lies in the exit experience and how you react to the unfortunate news that one of your star employees has chosen greener pasturesThe way you treat departing employees is a press release to your current teamQuite a few years ago a talented colleague of mine gave his notice It couldnt have come at a worse time and Im sure it put management in a difficult position trying to fill his role However his notice was met with hostility rather than congratulations Instead of focusing on the positives and congratulating him on his upcoming challenge he was sidelined for his final two weeks and basically ignored from that point on No farewell lunch was given no goodbyes on his final dayTo him this may have been a bit awkward but ultimately he was on to his new job and this treatment only solidified his decision to leave For everyone left behind it was a rude awakening to see this behaviour It spoke volumes about the management and horrified the rest of the staff who witnessed this This colleague had been offered a great opportunity so to be met with animosity over this decision ultimately told everyone else we dont care about whats better for your career youre just a resource Ending a relationship on good termsImagine how this could have been turned around to send a different message Another individual I know
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