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When was the last time you listened to an audio sample of your favorite music artist on your personal computer If you answered any date at all you have Real Networks to thank Real Networks was created by Rob Glaser in 1994 as Progressive Networks and was based out of Seattle Since the introduction of Real Audio Real Networks technology has grown to be the most popular format for delivering streaming multimedia over the Internet Real Networks initial goal has been to develop and market software and services for the average person to send and receive real-time audio samples from any computer source Real Networks provides downloadable software for new users to register and then install to their computer With this software an individual can now access more than 85 of all streaming media enabled web pages 1 This electronic media company is still a thriving leader of its field and with competition at a minimal its possibilities are endlessReal Networks technology has become a must have for any computer users Thousands of internet broadcasters stream more than 300000 hours of Real Audio and Real Video of live sports music news or entertainment per week not to mention the hundreds of thousands of sites that broadcast pre-recorded media As of November of 1998 more than 80 million Real Audio players have been downloaded from the Real Networks homepages at a rate of about 150000 copies per day 56 The Real Networks technology has grasped many big name corporations such as CNN ABC Buick Gap and Intel to advertise to consumers and attract new buyers Real Audio was the pioneer in streaming internet audio and is still the best says PC Magazine 12 With the advantages of Real Networks companies and consumers have opened a new window of marketing on the internet Real Networks offers two main products RealPlayer and RealJukebox First of all RealJukeBox is exactly what the name says After this program is downloaded
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