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Executive Summary The ice cream market in the United States is continuously expanding and changing The magnitude of ice cream marketers varies tremendously ranging from the small family-owned ice cream parlors to the large manufacturers of ice cream that is sold in grocery stores Despite the variance of distribution methods and business types a primary reality of importance remains the same ice cream is a popular treat among most Americans Therefore before entering the market businesses must analyze a variety of information about this particular market With a 13 increase in market growth during 2003 ice cream consumption in America reached a volume of 1 billion liters In 2008 the market is forecasted to have a value of 92 billion which is an increase of 46 since 2003 also in 2008 it is predicted that the market will have a volume of 1 billion liters an increase of 65 since 2003 The market was dominated by the industrial sector which accounted for 901 of sales in 2003 In 2003 the United States remained the largest individual market in the world accounting for over 25 of global ice cream sales 2 Based on our findings the recommended strategy for new ice cream businesses entering the industry is to focus on extending the market to minority populations that are growing within the United States Table of Contents EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 LIST OF TABLES AND FIGURES3 1INTRODUCTION4 11ICE CREAM EVOLUTION4 12MARKETING HISTORY5 2MARKET OVERVIEW6 21MARKET DEFINITION6 22MARKET ANALYSIS7 23MARKET SEGMENTATION8 24DEMOGRAPHIC FORCES9 25MARKET VALUE10 26MARKET VOLUME11 27MARKET FORECASTS12 28SWOT ANALYSIS14 3MARKET POTENTIAL15 4MARKET COMPETITORS16 5MARKET ENTRY ALTERNATIVES17 6CONCLUDING RECOMMENDATIONS19 7REFERENCES21 List of Tables and Figures FIGURE 1 -MARKET SHARE BY SALES VOLUME 76 FIGURE 2 -RETAIL SALES OF PACKAGED ICE CREAM 77 FIGURE 3 - PROJECTED POPULATION OF THE UNITED STATES BY RACE AND HISPANIC ORIGIN 2000 TO 2005 89 FIGURE 4 -UNITED STATES ICE CREAM MARKET VALUE BILLION
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