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On the ninth of October 2006 Google announced that it was purchasingYoutube for 165 billion in a stock-for-stock transactionHinderliter This was the biggest purchase Google has ever made By thetime of the acquisition Youtube was responsible for half of all videostreamed online numbering more than one hundred million views per dayeven surpassing the viewership of CNN videos Hinderliter For its lastissue on 2006 Time Magazine named You yes you as person of theyear in recognition of the significance of user generated content thatdrive websites such as Youtube HinderliterAs Youtube gained mainstream popularity a distinct read writeculture developed within the community Lessig In order tounderstand the concept behind this read write creativity one candraw an analogy with John Philip Sousas testimony in the US Congress inwhich he stated These talking machines are going to ruin the artisticdevelopment of music in this country When I was a boy in front ofevery house in the summer evenings you would find young people togethersinging the songs of the day or old songs Today you hear these infernalmachines going night and day We will not have a vocal cord left Thevocal cord will be eliminated by a process of evolution as was the tailof man when he came from the ape qtd in John Philip Sousa Theseaccusations have basis the recording industry fosters a read onlyculture where technology enables efficient consumption yet in theprocess renders amateur production highly inefficient Youtubereverses this direction technology has taken fostering heavy engagementwith the products we consume and promoting user creation and remixing ofvideos and other forms of media This has allowed consumers to not onlyconsume but also to recreate culture LessigAnd an essential pillar of this read write culture Youtube hasnurtured is remixing Youtube users everywhere are remixing videos theyhave watched on Youtube For example when one had the idea tosuperimpose a portion of John Hughes The Breakfast Club with the songLiztomania by Phoenix several users thought that theys like aversion of the video
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