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Executive SummaryFitnHealthy will benefit from initiating a social media campaign in its business If certain social media strategies are not adopted FitnHealthy may not survive To improve customer retention and to attract new customers FitnHealthy should correctly employ Twitter Facebook Instagram and YouTubeResearchEach group member conducted extensive secondary research on the four social medias mentioned above Additional research was conducted on two local gyms and two nationwide gyms The two local gyms were Gainesville Health and Fitness and Powerhouse Gym The two nationwide gyms were LA Fitness and Planet Fitness Each member analyzed how the gyms use the different social media types After careful analysis we were able to determine how we can most effectively implement the social media types into our business Below outlines the major advantages and implementation procedures for the social medias that we are suggesting Twitter Advantages ImplementationFacebook Advantages ImplementationInstagram Advantages ImplementationYouTube Advantages ImplementationFinal Recommendation60 of Americans have a social media profile and 22 of Americans use social networking sites several times per day We must take advantages of the current social media phenomenon and benefit from it Implementing Twitter Facebook Instagram and YouTube effectively is a great way for FitnHealthy to start a social media presence and to gain some of the benefits social media has to offer It is a positive step in the right direction for our company and will improve our customer relations within the community IntroductionWe are pleased to submit this proposal to assist FitnHealthy in improving its social media efforts It is our goal to recommend the most successful social media strategies to attract new customers and to improve customer retention As FitnHealthy employees we realize how essential incorporating various social media types are in creating interest for a company and continually encouraging loyal members Currently FitnHealthy is at risk of not surviving because social media is not utilized In todays society social media is integrated into every individuals life
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