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Dollar General Corporation is the largest small-box discount retailer with over 11000 stores nationwide Despite the fact the economy went through a significant recession Dollar Generals worth has been steadily growing According to current stock market Dollar General is slightly below the Dollar Tree Corporation but expends at a higher rate Most similar small neighborhood stores are open in smaller areas and look strong competing against local small businessesDollar Generals mission statement is Serving others For CustomersA Better Life For InvestorsA Superior Return For EmployeesRespect and Opportunity The company provides A Better Life for customers by delivering variety of quality products for everyday life at low prices Another companys goal for customers is to shorten the time spent shopping at the store They also keep their investors happy by bringing steady returns on the investments For their employees Dollar General offers competitive wages benefits and opportunity to grow within the company As to serve the community the company grants Literacy Foundation to schools public libraries and nonprofit organizations to help the students who are experiencing difficulty in reading This foundation was inspired by one of the founders of Dollar General who had only a third-grade educationRecently the company announced a change in their senior management as part ofrefocused operation plan This plan was built to introduce a greater operating discipline more strategic approach to growth and to execute their key business goals During the recession many people went to stores like Dollar General to seek lower prices Since the last recession most small neighborhood stores saw increase in stocks As the economy heals the trend for lower prices continuesOne of the strengths of Dollar General is price their products almost 20 below bigger-box retailers and offer equal or better convenience It may not have as many products as Wal-Mart or CostCo but it does have the most popular brands at the same or lower price To increase its customer traffic Dollar General should offer price-matching
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