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CK Business Consultants is delighted to have the opportunity to respond to your Request for Proposal for a corporate identity makeover that will help to improve your brand image and increase your sales volume and profits over as short a period as possible The following proposal provides an extremely comprehensive response to all of the requirements outlined by the Ya Kun Kaya Toast team in your Request for ProposalYa Kuns Current Identity ChallengesYa Kun Kaya Toast is a well-established brand for traditional toasts and coffees It has become a household brand in Singapore and has even entered other Asian markets like Taiwan and Japan Having been in the market for 85 years Ya Kun is one of the market leaders in the toast industry and has been enjoying a large market shareHowever new brands such as Toastbox and Old Town White Coffee have emerged and these serve to increase the competition for Ya Kun To improve its market position and profitability Ya Kun needs to alter its corporate identity to retain loyal customers and attract new onesWe understand that Ya Kun Kaya Toast prides itself in its delightful range of traditional toasts and drinks to preserve its unique and rich heritage It also aims to keep its products affordable and available to the main masses while providing quality service We have kept these business objectives in mind while crafting this proposal for you Corporate Identity Makeover RecommendationsFrom early researches at CK Business Consultants we have identified the key issues and areas for change for Ya Kun to beat the competitionImprove Brand ExperienceServiceGood service is essential to complete the positive corporate image of Ya Kun Kaya Toast Service training for frontline staff should be conducted to generate employee loyalty and ensure good service standards are constantly practised We will work with your HR department to specially craft a training programme that you can carry out internally This will help you to save costs in the
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