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In Sam We Trust When Sam Walton opened the first Wal-Mart store in 1962 in Rogers Arkansas it was the beginning of an amazing success story At its heart Wal-Mart is a place where prices are low and value and customer service are high every day Since then Wal-Mart has become the worlds number one retailer with over 2500 stores worldwide With this expansion Wal-Mart has also been the receiver of negativity from small town business owners and aggressive Wal-Mart activists These people claim that Wal-Marts main goal is to increase their bottom line no matter what the cost They believe that Wal-Mart is stealing American hometown identity pushing the local businesses into bankruptcy and in return giving nothing back to the community However this perception has been wrongly justified Another grand opening is not the main goal of this discount store Best stated by Walton in his acceptance speech for the Medal of Freedom the goal of Wal-Mart is to lower the cost of living for everyone not just in America but to give the world an opportunity to see what its like to save and have a better lifestyle a better life for all Wal-Mart Online 1 Many small towns across America fight the expansion of Wal-Mart They believe that this store will be the downfall of their rural lifestyle A well know opposer of Wal-Mart Albert Norman stresses the impact of this store on small town quality life According to Norman Wal-Mart forces its way into a town to capture its gains from other merchants Another activist Bob Ortega insists that Wal-Mart is disrupting local communities and small town character is being lost Ban the Bargains 205 However this is not the case Coming from a rural town I have witnessed first hand the effects that Wal-Mart has on small town quality life Without a Wal-Mart present the small community of Franklin has undergone many changes of businesses and has experienced
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