scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,025
This article very well written and carefully put together is about the relationship between journalists and public relations practitioners and how drastically social media has impacted how they receive and send information Instead of journalists receiving news releases from public relations practitioners who are trying to publicize for their organizations they are throwing their needs at practitioners through social media Waters 2010 This proves how important it is for people involved in media relations to adapt to new media environments Research was conducted over a 6-month span and 3106 reporter requests were analyzed by the founder of Help-A-Reporter-Out HARO Peter Shankman to find out which media catching methods work best Help-A-Reporter-Out is a rapid-growing publicity service available for anyones use to obtain information and by monitoring what requests are sent through the expert request service who in the media are using it what kind of stories are being searched and from which areas in the country the requests are coming from researchers came to interesting results With this being the year 2013 and the article having been written in 2010 the results of the media catching experiment done are dated but still a bit shocking Media catching a term created by the authors of this article is used to refer to the reversal in traditional communication patterns in the area of media relations In the year 2010 with Facebook and Twitter being fully established it would seem as if those two social media outlets would be the main information source along with television for media catching but they were not After monitoring HARO users traditional mainstream media newspaper and television were used most often Blogs podcasts Twitter Facebook and others of the sort outnumber mainstream media were used leastoftenAnother strange but true fact found in this experiment was that out of all journalists seeking information via HARO the highest percentage of them were web authors in the Northeastern region of the United States These are
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA