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Word Count: 1,095
Women and men in advertisements are often featured for their sex appeal Today both sexes are put on display and often objectified for the sake of advertising Advertisements use sexuality to sell their products A sexy half-naked man is used to sell salad dressing While a womans breasts are used to sell airbags in a car We all know sex sells but objectification of men and women in advertising is nothing new The two ads Ive chosen support Kilbournes statements that both sexes can be objectified in advertisements The objectification in the ads Ive chosen is different in many ways but also somewhat similar Advertisement 1 Kraft Zesty Italian dressingThis ad features hunky model Anderson Davis best known for his shirtless sometimes pant less pitch for Kraft Zesty Italian salad dressing The ad is set in a candlelit room with warm neutral colors The model is stretched across the dinner table with his open shirt and skimpy boxer briefs Hes holding the bottle of Kraft Zesty Italian salad dressing in his hand as if he is about to pour it on the salad Even in this sexual table topper position he still looks masculine Jean Kilbourne says in her video that The body language of girls is usually passive vulnerable and very different from the body language of boys and men Men are usually afforded dignity and strength This ad I have chosen proves her point quite well This male model is in a masculine position even though he is doing and advertisement for salad dressing The caption on the advertisement reads THE ONLY THING BETTER THAN DRESSING IS UNDRESSING LETS GET ZESTY This makes certain implications to women viewing the ad about undressing the model and or getting zesty The model in this advertisement has absolutely nothing to do with the product being sold What does a half-naked man have to do with salad dressing Nothing its meant to catch the eye
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