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Research QuestionShould Tan Gong Fu Ltd open a branch restaurant in Beijing China Theoretical FrameworkRationale I have chosen this business because the owner is a close friend of mymom Also because it is a restaurant the product is clear thus makingit easier for me to understand the problem and therefore analyze it Asprimary research is required for Business and Management HL havingeasily accessible information will work to my advantage TGF has beenhaving thoughts of opening up a branch restaurant in Beijing There iscurrently only one restaurant located near in the city but its ownersare interested in opening another one in the country Having lived inBeijing for more than 10 years and also having parents that have livedhere their whole lives taking this case is highly ideal Areas of Syllabus Covered Unit 1- Business Organization and Environment 16- organizational planning tools SWOT analysisSWOT Analyses will be created for both the existing restaurant and thenew one Comparing the analyses will give an indication of whetheropening the new is the correct decision 17- growth and evolution- Ansoff Matrix Looking at the Ansoff Matrix model will help determine whether openingthe new restaurant is market penetration product development marketdevelopment or diversification and can give an indication of the amountof risks and factors involvedUnit 4- Marketing43- product- Boston MatrixLooking at the Boston Matrix model will help determine if the food soldby Tan Gong Fu are stars cash cows questions marks or dogs and cangive an indication of whether they will or will not survive when openinga new restaurant in the country MethodologyPrimary ResearchInterview with the owner of TGF Mr Qin to determine current positionof the company objectives and advantages and disadvantages of opening abranch restaurant Surveys for customers and potential customers to get an overview of whatthey think of TGF and how they feel about them opening a branchrestaurantSecondary ResearchReview ratings of TGF from a variety of websites Anticipated Difficulties SolutionsDifficultySolution Language barrier owners only speak ChineseHave my mother present
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