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AbstractSocial entrepreneurship is a new social sector that blends the structure and practices of business with the social mission of government and non-profits This paper compares three examples of social enterprises examines their organizational structures identifies some specific elements that make them successful briefly outlines some of the challenges and opportunities unique to social entrepreneurship and through the use of communication and theoretical frameworks attempts to better understand their mission and processes This paper also offers practical advice for forming a successful social entrepreneurshipKeywords social entrepreneurship communication theorySocial Entrepreneurship A New Approach to Societal ProblemsThe unprecedented power of modern corporations destabilizes the balance between the three major societal sectors - Business Government and Non-Profit The business sector in the embodiment of corporations acting out the predominant self-interested version of capitalist philosophy exerts an overwhelming influence on the Government and Non-profit sectors Deetz 1991 explains the situation in a compelling manner Major national and international corporations have frequently wittingly and unwittingly replaced religious familial educational and community institutions in the production of meaning personal identity values knowledge and reasoning p 17 Modern business corporations are selfish and concerned only with profit by design and philosophy the embodiment of pure market theory Rowland 2012 p 95 The roots of this business philosophy lay in the work of Adam Smith 1723-90 In his influential book Inquiry into the Nature and Causes of the Wealth of Nations 1776 Smith asserts that selfish behavior automatically promotes societal good commonly referred to as the invisible hand theory Rowland 2012 provides a concise explanation of the theory Social and economic relationships as they were presumed to exist in their pure natural state are natural phenomena As such it followed that these relationships function best when left alone Government interference in economic institutions in the pursuit of public good is therefore misguided and likely to be self-defeating p 45-46 Smith also dismisses the value of altruism writing I have never
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