scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,272
PAGE 10 INTRODUCTION 1 20 THE DEFINITION OF STRATEGIC MARKETING PLAN ITS IMPORTANCE 1 30 THE PROCESS OF MARKETING STRATEGIC MARKETING PLAN 1 31 Setting goal 2 32 Business environment analysis 2 33 Setting marketing objective strategy 2 34 Organization and implementation 4 40 CONCLUSION 5 BIBLIOGRAPHY 6 Judy 01 Strategic Marketing Plan 1 Introduction Because of the globalization of the marketplace marketing is more and more important It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader Before that it has to make the marketing plan that is the soul of marketing Therefore this essay will first indicate the definition of strategic marketing plans Then it will look at how important the strategic marketing plan is and the role that it plays in a firm or in a strategic business unit SBU After this it will examine the process to make a strategic marketing plan that starts with mission statement Finally there will be an analysis of how to control the plan and implement it 2 The definition of strategic marketing plan its importance Due to adapting to the changeable environment companies and organizations will formulate their strategies that suit with their current competence and marketplace and maintain them Therefore to realize what strategic marketing planning is is necessary Generally strategic marketing plan is a plan that informs company what they should do when facing the environment change or other factors It is made for long term between three and five years or more Before starting to introduce the process it is beneficial to comprehend how strategic marketing is essential for a company and an organization The practical benefits of it are to increase revenue and profit reduce business costs and
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA