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Have you ever seen or heard a commercial and then suddenly had an urge for something Your urge may have been the result of subliminal messaging Subliminal messaging can be defined as a technique of projecting information below an individuals threshold of sensation or awareness The Subliminal Scares FCC Information Bulletin on Subliminals 1 These messages were everywhere from radio broadcasts to Disney movies to commercials In 1958 a survey taken by Ralph Hauber showed that out of 42 people interviewed 50 percent thought of subliminal messages to be unethical and 50 percent thought of them as unethical The Subliminal Scares Hidden Persuasion 4 I feel that these messages are extremely unethical and the messages are taking away peoples privacy The man responsible for inventing subliminals is James Vicary This man used social science and psychology to develop a new method to promote sales It took a lot of in depth research and patience to develop a new way of advertising but Vicary developed a method no one will ever forget The Subliminal Scares Hidden Persuasion 1-2 In 1957 Vicary announced that he had designed a subliminal projection machine which was capable of flashing unnoticeable messages during big-screen movies The Subliminal Scares Hidden Persuasion 2 When people were introduced to these unnoticeable messages they all basically asked the same question Whats the point Why advertise something when you cant see what it is The point is very simple Lets say that the subliminal message Eat nachos is flashed during a movie you are watching You may not have wanted nachos before but now you have a sudden craving for them Since it was a subliminal message you were not able to see it However you subconsciously read the message This method may be useful to advertisers but it is harmful to the viewers of the ad The very first experiment using subliminals took place in Fort Lee New Jersey in 1956
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