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Apples business section was overall positive Id say It starts off by talking about the companys background and strategy In the background section various electronics and software that they design and manufacture is mention All these are sold in stores and via the Internet Their strategy involves bringing amazing user experience high quality products and innovative software and hardware Additionally Apple aims to provide seamless integration easy use for their products and innovative designs to their products The company desires to reach more customers and high quality sales through extending its distribution network it says Apple mainly hires workers with great knowledge to help bring customers the best experience help with products and to attract more people Many of Apples stores are located in areas with high traffic such as malls and urban shopping districts as stated This is simply to attract more customers and business To help students learn and achieve high levels of knowledge Apple has many apps and integration technology to offer up to students in school Government customers are also known to buy many Apple products The section goes on to say that Apple retail stores are worldwide The section went on to talk about the wide range of products and services it offers up to customers such as AppleCare iOS the iPhone the MacBook and other various products and services or software Apple distributes its products through retail stores online stores and direct sales force wholesalers retailers cell phone carriers and value-added resellers Apple continues to expand and improve distribution by expanding retail stores worldwide As far as competition Apple is most concerned with price product features priceperformance product reliability and quality design service and support and other factors Apple faces competition with companies that consistently cut prices and lowered product margins On the down side there is a risk for a shortage on the supply of components for Apple therefore theyd be forced
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