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Section One Executive SummaryThe daycare or childcare industry provides care services to childrenGovernment provided many stricts rules for the daycares and parents aremore concern when dealing with daycares The daycare industry is B2Cindustry where the buyer or the decision-makers are parents and thecustomers or the end-users are children Children can have some affectswhen parent choosing the right daycare The US daycare services industryincludes around 53000 commercial facilities with annual revenue of 20billion On the other hand there are about 21000 facilities run bynonprofit organizations SBDS NET The industry provides supervision andeducational program to infant toddler pre-school and school ageThe population in Michigan is 10 millions in 2012 Census The number ofdaycare commercial facilities in Michigan is 1219 and the number ofchildcare home provider is 5702 facilities The population of childrenunder 4 years in Michigan is 600000 children Office of ChildcareAlthough the economy in Michigan is low with the huge financial problem inDetroit the daycare industry in Michigan did not affected by theseproblemSaginaw is a part of tri-city area in Michigan and is has a population of50790 in 2012 Census The persentage of parents who live in same houseis 84 and the median household income in 2011 is 27000 According toMiss Juan the director of Lollipops Daycare Center there are threedaycare commercial facilities in Saginaw Township with an average of 35childrenThe decision-makers who Little Angels Daycare LAD target are 60 full-time international students 30 full-time working couple and 10 seasonscouple The average household income for the international student isbetween 20000 to 40000 and 27000 for the full-time working coupleThe daycares in Saginaw are providing the normal services to childrenBased on the interview with Miss Juan the daycare industry in Saginaw hasno innovation or improving strategies and profit is their main focusThere is no advertising or contracts with companies The positioning isanother issue where they did not do any study for it The owner bought theplace and it was a warehouse with affordable price There is a
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