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I have conducted my SWOT analysis over The Crown public house which is located in little Walden Essex The Crown is a family run pub whereby I have been employed there for 6 years now as a chef The Crown has been established since 1748 and has always been an important part of the community and the community is an important part of The Crown Times have changed and the Crown has always tried to move with the times while keeping it traditional looks and values In this paper I am going to discuss the strength weakness opportunities and threats The Crown faces in the everyday life of running the businessStrengthsThe Crown has been established for many years now and for any business to be established for this length of time they must have much strength to keep customers coming back One of the strongest assets to The Crown has to be its product line in the restaurant business the product line is what they are selling in this case it is great tasting food for all family members and great range of drinks including local sourced drinks such as the real ale that is severed out of the cask not many pubs server there ales out of the cask any more so this bring in customers who enjoy a pint of ale because they get it severed the traditional way If the Crown no longer has a good product line then this will affect the sales which means the crown will be taken less money in and will have to find ways to cut cost back this can leading to cutting corners and no longer will have the high standards Another thing that the Crown does well is that they have a balance of brand products and local sourced produce We other brand products because this is what the average person enjoys for example we serve both the branded beer like Carlsberg number
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