scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,504
Executive Summary In 1983 Taco Bell Inc was suffering from a problem of identity In order to be a successful company Taco Bell needed to clearly identify what type of business it wanted to be in Mexican food business or fast-food business In this case study we will review the company and industry background where the fast-food market was an upcoming industry in the 1960s and 1970s In addition we will review how in the early to mid 1980s Taco Bell attempted to establish a clear path to where it wanted to be in the industry and how it went about implementing the change process We will then discuss how the transformation process was progressing between the late 1980s and early 1990s In addition we will see how the companys sales increased as a result of the changes implemented through the company Case Analysis In order for any company to be successful it needs to have the right product However more importantly the company needs to understand the nature of industry and market it is operating in as well as the potential customers it is targeting The fast-food market as a whole experienced a substantial growth during the 1960s and 1970s However this industry was reaching a level of maturity bye the early 1980s As a result competition was getting fierce amongst the major players who were vying to the biggest market share One of those players was Taco Bell The company had a sizeable market share of 40 in the fast-food market In contrast Taco Bell did not really enjoy a recognizable market share in the fast-food market The company had to change how it conducted its business in order to be able to compete successfully Taco Bell did not implement any innovative technologies in running its restaurants Orders were fulfilled as customer requests came in The companys policy demanded food control and customer demands were nearly impossible to forecast As a result the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA