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Product Concept Essay Examples

3,045 total results
An Analysis of the Important Issues of Product Marketing and Branding
Q1 The name of the product on the packaging bags to be used in which sale representatives are going to carry the final product for sale to customers had some error. Moreover, the logo of the brand on the package is different from the right one. These two need to be changed.
Q2
The logo and name refer to something different...
390 words
1 page
The Stages in the Life Cycle of a Typical Commercial Product
Product Life Cycle - Promotions
Final Project Outline
Questions: I. Page 99 question # 2 # 2. How would you advertise a toothpaste at the four different stages in its life
cycle?
1. Introduction Stage
Risk seems to go hand in hand with the introduction stage because the
chance of product failure is quite high. Profits wil...
1,918 words
4 pages
An Overview of the Process of Developing and Designing Products
The process of developing and designing products has taken a sharp change in the last couple of years. Companies are being pushed by demanding global customers and are being challenged by rapid change of technology. Manufacturers have had to increase the speed of design cycles while at the same time cut the cost of developm...
466 words
1 page
The Important Things an Advertiser Needs to Know When Advertising for a Product
 An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to creat...
417 words
1 page
The Concepts of Business
Firms and businesses, approach and conduct business in different ways in order to achieve their organizational goals. There are five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production, product and selling, focus all on the product. The last two concepts...
1,000 words
2 pages
An Analysis of Putting Communism and Freedom on a Broad Spectrum
Albert Camus once said, The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion. Within the dictionary, there are a numerous amount of definitions for the word freedom. When it comes to defining this term it has been expressed as: the state of being free or a...
554 words
1 page
Marketing
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management Philosophies. * The production Concept: The production concept holds that consumers will favor products that are available and...
1,540 words
3 pages
Animal Testing Should Be Banned in Product Manufacturing
We, as humans, have made numerous advancements in the world. We have firmly established the scientific evolution, but in doing so, it seems that our ethics and morals have failed to progress as well. The knowledge we have acquired is remarkable, but with it comes responsibility to use it wisely and ethically. We torture and...
5,508 words
12 pages
Product Value and Prices in the Capitalist Organisation
Many of the products we buy today are no more than large collections of zeroes and ones. High-priced software, high-quality music, and valuable reference material such as computerized databases or CD-Rom encyclopedias are commercial products like any other, but the media of their transmission makes them different in at leas...
3,921 words
9 pages
Product Life Cycle and Pricing Policy
How does a firms pricing policy relate to the products life cycle? When a company launches a new product, it knows the product wont last forever. However, the company does expect to earn a satisfactory profit to cover all the effort and risk that went into launching it. A firm can never accurately predict the lifetime...
1,073 words
2 pages
Finding the Formula for the Maximum Product of Any given Number When Split into Parts
The objective of this coursework is to find the formula that gives the maximum product of any given number when split into parts. For the first part of the coursework I am going to investigate the splitting of a number into two parts, then three parts and four Parts. For each number of parts, This will result with a formu...
817 words
2 pages
The Evolution of the Focus on New Product Development (NPD)
Introduction The traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 2004). However, the focus on NPD has evolved over the years, from having an internal company view to external market view. The article titled, Customer Support and new product deve...
2,480 words
6 pages
Promotion as the Key Aspect of a Successful Product
For any product on the market promotion is the key aspect of a successful product. Advertising is the main means of promotion. Advertising can come in different formats the TV, Newspaper, magazines, Radio, Internet etc. Advertising help a product sell and makes customers aware that such product exists. It costs companies a...
488 words
1 page
The Concept of Marketing Mix
Introduction A marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed th...
1,316 words
3 pages
Six Major Factors That Determine the Supply of a Product
Most people that are common shoppers have encountered a situation where the product that they were seeking to buy was not available. It is very easy to see that certain products do have an ample supply due to many reasons. Other than the price of that product, there are six major non-determinate factors of supply. These fac...
920 words
2 pages
Analyzing the Channels of Distribution for Products
The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is being distributed. The m...
714 words
2 pages
The Importance of Improving Product Environmental Impact
Improving product environmental impact at all life cycles is an important topic for manufacturers of Hi-Tech products. The end-of-life is one stage of the life cycle stages gaining attention in the public realm and in the market. Companies must understand how to improve their products so that the environmental impact will b...
3,978 words
9 pages
Various Factors That Determine the Price and Value of a Product or Service
Determining the price and Value of a product or service can be an endless task especially within a rapidly changing marketplace. This very reason was the principal motivator in the development of new ways to determine value of goods to the customers and to the manufacturers and suppliers. From the 1920s the accountancy...
2,166 words
5 pages
A Research of a Marketing Strategy for a Product
I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the production of this product, I have been asked to investigate the following; - How the strategy is based on the principles of marketing - Use sources of primary and secondary marketing information - Analys...
425 words
1 page
A Discussion of the Advantages and Preferences of E-Commerce
E-COMMERCE AND MY BUYING PREFERENCES E-Commerce is the buying of products and services over the Internet. This is an area that is gaining popularity extremely fast and is one that has tremendous potential. My project looks at e-commerce from my personal standpoint or a customers standpoint. I will basically be looking a...
2,350 words
5 pages
Understanding the Concept Behind the Resource Prices in the Economic World
Most people that are common shoppers have encountered a situation where the product that they were seeking to buy was not available. It is very easy to see that certain products do have an ample supply due to many reasons. Other than the price of that product, there are six major non-determinate factors of supply. These fac...
920 words
2 pages
The Factors and Company's Product Strategies of IKEA That Led to Its Success
1. What factors account for the success of IKEA?2. What do you think of the companys product strategy and product range? Do you agree with the matrix approachdescribed in Figure B of the case?3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides? IKEAsVision Statement (in Fig...
338 words
1 page
An Overview of Product Strategy, a Planning Technique for Selling Products in a Market
Product strategy is a technique used as a planning tool of selling products in a market. It takes into considerations the objectives of the business, selling strategies, pricing, competitors, consumer’s tastes and preferences among others. Product life cycle refers to an arc that shows the life of a product in the market in...
369 words
1 page
An Analysis of the New Product Strategies and the Product Errors
New Product Strategies and the Product Errors
Introduction
Introducing new product into the market remains a challenge for most business managers due to skepticism about performance of a given product. New product refers to an added innovation of the already existing products or introduction of a completely new product into...
1,964 words
4 pages
A Discussion About the Requirement Specifications of New Computer Security Products
1. The Problem In the recent discussion of the required specifications of our new computer security product, the issue of including backdoor in the product was brought up. This backdoor would allow anyone knowing this special password to access anything going on in the system and would also allow one possessing the passwor...
1,252 words
3 pages