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The A Team December 17 2003 Abstract A case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops The analysis includes several strategies that Subway could employ to maintain and expand its customer base aggressively advertise on the Internet expand its hours of operation market to adults with children and build upon its benefits of tasty offerings and individual choice of how the sandwich is prepared Supporting information is given to highlight the potential effectiveness of the strategies chosen to address the marketing issue Introduction This critique expands on four critical issues where Subway is most vulnerable to the competition Expanding working hours strategy explains in depth why it is necessary for Subway to expand its working hours as well as its menu The expansion on new marketing techniques will also compliment all four of these issues with a distinct design towards innovations that can revolutionalize advertisement through e-commerce This issue also explores why marketing to children has innate pitfalls in targeting a particular age and or social economic groups This strategy emphasizes overcoming pertinent legalmoral issues that may conflict and how to avoid these problems without loosing their customers interest of what Subway has to offer This strategy also points to the importance of having a desirable product that looks good as well as being pleasant to ones pallet This should be done simultaneously with maintaining a comfort level for its regularrepeat customers The ultimate results of having the perfect catalyst to combine all four strategic marketing issues into a complimentary well heeled clean mean marketing machine that is decisive and intimidating to the competition This can be accomplished by formulating a realistic plan that positively exploits the finer points of these four strategies so that they can be marketed in such a way that will create a shock and awe affect This affect will be projected when your logistical
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