scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 4,429
Marketing Strategy And E-Commerce Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business organisations are required to be ready and able to adapt within their ever-changing environment It is true across all diverse industries that in order to stay competitive organisations must be able to utilise the various tools that technology has to offer Technological factors have been of growing importance particularly in recent years A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations The Internet has been rapidly growing since its inception and is now commonly used in all sectors of societies in all corners of the globe The Internet has quickly become one of the most valuable assets in modern technology and as such is developing as an integral part of modern commerce As with past technologies the Internet will have future technological advances develop from its own growth The task the organisations of in the new century Realise future opportunities and threats and base a strategy accordingly Is it clichto say that the Internet changes everything the challenge now is to say what how and how quickly When Companies Connect 1999 p19 The Internet has lead to the birth and evolution of electronic commerce or E-commerce E-commerce has now become a key component of many organisations in the daily running of their business Simply defined electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers Reedy J Schullo S Zimmerman K 2000 pg 29 E-commerce challenges traditional organisational practices and opens ups a vast array of issues that the organisations must address By focusing on the varying levels of an organisation it soon become apparent the effects that E-commerce can have An understanding of the implication E-commerce has on such organisational divisions can help businesses gain understanding hence plan for its inevitable continuing evolution
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA