scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,009
Mark 17 out of 20 Whilst some of us are still using up our Y2k rations we were scared into buying last year and finding uses for cases of bottled wter and packets of candles The media are preparing us for another onslaught of hype Media hype sports hype movie hype global warming hype nuclear bomb hype its coming at us from all directions and most of the hoopla is being generated by those who stand to profit most from it The news media So who are the media and why is the media doing this to us Both print and electronic journalism share the same ideology it is an ideology that is embedded in everything the news media does The basis of this ideology is rooted in commercialism Media owners advertisers and authors have built up this commercial ideology Why Because Capitalism has become the number one priority for many western media outlets Although not always right or even good these ideologies are put in place to protect the news medias powerful position It is said that The class which is the dominant material force of society is at the same time its dominant intellectual forceMarx and Engels 1970 By observing our feelings our nations and our social beliefs Journalists are able to make sense of the information world we live in How the media presents this information back to us is what highlights the differences between print and electronic journalism So it is through television newspapers and radio that the information we have come to call news is given back to us Like all entertainment businesses and all commercial enterprise they need to attract their consumers Vairous psychological tools are used upon us It is commonly known that we are not concentrating on everything we are seeing and hearing so grabbing headlinespowerful leads the inverted pyramid style of writing coupled with clever sentence structure are all designed to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA