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A comprehensive advertising plan will help this company capitalizeon many current and future market trends in the casket industry We will develop a strategy for the company that will pull the product through the supply chain by creating consumer awareness and developing and interest for the product thus creating a moreeducated knowledgeable and empowered end-consumer Thenew trend sweeping the funeral services market is that of pre-planning people are starting to realize that as with everything elseprices are moving higher on a regular basis Many individuals realize by pre-planing know they are relieving the burden fromfamily members and also taking advantages of saving money by planning theirs and their spouse at the same timeEternal Life Casket Company ELCC is located in Orlando Florida ELCC is a very reputable funeral casket manufacturerwith a large product line to meet the needs of their diverse clienteleand these caskets are available through most funeral home serviceproviders Eternal Life Casket Company understands whether you are planning for a loved one or yourself the casket selection reflectsthe personality tastes and a final tribute making this a very personalMission- To turn Eternal Life Casket Company into a householdname by building up a strong client base combined with selected advertising mediums enabling us to reach our target market botheffectively and efficiently To create and maintain the public imageof a caring compassionate company who not just another business rather neighbor and a contributing member of the community givingback to the communities we serve At this point our main competition is the Batesville Casket Corporation Currently there are few to no casket companies advertise to the general public giving us a clutter free communication environment to market ourWith casket cost averaging between 2700 and 3500 we have created for the market a newly designed casket by combining all ofthe most popular casket choices and options thus creating a high end casket offering an exceptional value to the consumer At acost of 6000 this casket comes
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